Why brands should work with talent, not just influencers

The difference between talent and influencers

Influencer marketing continues to grow, but brands are increasingly looking beyond follower counts and focusing on genuine audience connection.

Talent often brings something different.

Television personalities, presenters, creators and public figures can offer credibility, recognition and audience trust that extends beyond social media.

Authenticity drives results

Today's audiences can quickly spot partnerships that feel forced.

The most successful campaigns happen when talent genuinely aligns with a brand's values, audience and goals.

This creates stronger engagement and a more authentic story.

Long-term partnerships outperform one-off campaigns

While short-term collaborations can be effective, long-term ambassador relationships often generate stronger results.

Consistent visibility helps build trust and creates a more meaningful connection between talent, brand and audience.

Finding the right fit

Successful partnerships aren't about choosing the biggest name.

They're about finding talent who:

• Align with your audience

• Share your values

• Can communicate your message naturally

• Have long-term growth potential

  
  

How Thrty3 approaches brand partnerships

At Thrty3, we focus on building thoughtful partnerships that benefit both talent and brands.

We take the time to understand goals, audiences and opportunities to create collaborations that feel authentic and commercially effective.

Looking for talent for your next campaign?

Visit our For Brands page or get in touch to discuss your brief.